
A guide standing at Borobudur Temple on Jan 31, the world's largest Buddhist monument and a Unesco World Heritage Site, in Magelang, Central Java. - AFP
DENPASAR: The Tourism Ministry has admitted that its ambition to spread tourist arrivals beyond Jakarta and Bali to 10 priority destinations, known as the “10 New Balis” programme, is falling short.
While online searches for these emerging spots have surged, the buzz has yet to translate into real-world foot traffic, with the government blaming the bottleneck on international flights that remain heavily concentrated in Jakarta and Bali.
But experts suggest the problem runs deeper. Rather than connectivity, they argue the real obstacle lies in how central and regional authorities promote these destinations.
First launched in 2015 under former president Joko “Jokowi” Widodo, the 10 New Balis initiative set out to replicate Bali-level tourism success across the archipelago.
The programme spotlighted a lineup of flagship destinations, from Central Java’s Borobudur Temple and West Nusa Tenggara’s (NTB) Mandalika to Labuan Bajo in East Nusa Tenggara (NTT) and Lake Toba in North Sumatra.
However, a report published by the Tourism Ministry on Dec 2 noted a low search-to-traffic ratio, which gauges potential demand by comparing online search interest from various countries for the priority destinations with the actual traffic that follows.
Several countries, including Japan, India, China, Russia, the United States and Germany, have shown interest, but visitor numbers from these markets remain low.
The report also cited data from global travel technology company Amadeus, which shows that both Jakarta and Bali accounted for 81 per cent of international traffic as of October, while the 10 other priority destinations collectively received only 3.75 per cent of direct arrivals.
“This gap causes the distribution of tourists to priority destinations to be highly dependent on transit patterns through Jakarta and Bali,” the report reads.
The ministry further noted that the connectivity problem is linked to limited fleets and high operational costs, prompting domestic carriers to focus on high-demand routes, while foreign airlines are often constrained by the cabotage principle, which restricts them from operating domestic segments.
The report also raised the “chicken and egg” dilemma hindering growth in the priority destinations, with key stakeholders, including airlines, the government and private investors, waiting for proven demand before committing, while demand itself depends on improved access and infrastructure.
Haryo Limanseto, the spokesperson at the Office of the Coordinating Economy Minister, highlighted the tourism sector as part of efforts to achieve national economic growth of 8 per cent by 2029 and to accelerate regional economic recovery.
“Therefore, optimisation efforts are needed to encourage domestic tourists to travel to a wider range of destinations, especially the ten priority tourism destinations,” he wrote in a statement published on Nov 28.
Haryo also noted a shift in tourist behaviour, reflected in the declining length of stay across several destinations, with Indonesia trailing Malaysia and Thailand at an average stay of only around two days.
Alvin Lie, an aviation expert who also serves as chairman of the Association of Indonesian Aviation Service Users (Apjapi), dismissed limited air connectivity as the main obstacle to developing the priority destinations, arguing that the government should instead focus on creating demand among both domestic and foreign tourists through stronger promotional efforts.
He acknowledged that airlines would be reluctant to open new routes without clear projected demand in the targeted areas.
“It’s not because of minimal connectivity, but because the Tourism Ministry and local authorities are not promoting their local potential,” he told The Jakarta Post on Dec 4.
Alvin noted that even major hubs such as I Gusti Ngurah Rai Airport in Bali and Soekarno-Hatta International Airport in Banten are still dominated by Indonesian travellers, with most outbound trips concentrated on Singapore and Kuala Lumpur, Malaysia.
According to an Apjapi report, most of the country’s international airports primarily serve outbound tourism and have yet to effectively boost inbound travel, with only five airports where foreign arrivals account for more than 50 per cent of passengers.
“It’s pointless to open many international airports if Indonesia only promotes Singapore and Malaysia as destinations. Meanwhile, regional administrations don’t promote their own potential [abroad],” he said.
Indonesian Tourism Expert Association (ICPI) chairman Azril Azhari acknowledged that the air connectivity issue should have been addressed during the planning stage, before the programme was implemented.
“[The programme] needs a total evaluation, from the economic, socio-economic and environmental aspects,” he told the Post on Dec 4.
That said, Azril argued that the main problem lies in the ministry’s poor planning and execution, which he said failed to align with the standards of community-based tourism as mandated by the United Nations.
He added that the global tourism paradigm has shifted from mass tourism toward what he called “special interest tourism,” such as wellness, gastronomy and other niche attractions, an approach that could help destinations stand out and attract targeted markets.
“This is what we need to pursue. It’s not mass tourism, which the Tourism Ministry is currently referring to, because the target is still the number of tourists. Instead, [what needs to be measured is] the length of stay in Indonesia,” he concluded.
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This Week's New Special Real Estate Deal
RETIRE IN BALI – BALI LUXURY RETIREMENT VILLAS

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Spectacular Sunrises:

Bali’s East Coast air, carried by trade winds and largely untouched by pollution, is a breath of fresh air – literally. Studies show that clean air contributes to longevity and improved health, making it a valuable asset for retirees.
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Returning to your private villa after a day of exploration or relaxation feels like a true homecoming.
We’ve meticulously designed these homes with the needs and desires of retirees in mind.
Solid Teak front entrance door Ensures strong security and long lasting quality with very little upkeep.
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Private Carport:

Open & Airy:
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Screen doors let in the refreshing ocean breeze during cooler months most of the year. Bali Luxury Retirement Villa Main Entrance with Tinted glass
Energy Efficiency:
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High Quality Finishing:
Durable & Stylish: Granito-style tile floors offer timeless beauty and require minimal upkeep. Bali Luxury Retirement Villa Floors.
We understand that your retirement home should be a sanctuary – a place where you can relax, recharge, and enjoy the best that life has to offer.
That’s why we’ve poured our hearts into designing villas that cater to the unique needs of baby boomers.

Durable tile floors and high-quality cabinetry minimize upkeep, so you can spend your time doing what you love.
Relax, Entertain, and Savor: Your Villa’s Heart and Soul
Beyond the tranquil bedrooms and refreshing pool lies the heart of your villa – a space designed for relaxation, connection, and culinary delights.
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Sink into the plush comfort of a brand-new recliner couch, perfect for unwinding with a good book or enjoying a movie night.
Stay Connected:
Invite friends over for a cozy gathering or stretch out and savor the peaceful ambiance.
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The dining area, with its elegant solid teak table and seating for four, sets the stage for memorable meals with family and friends.

The well-appointed kitchen is a chef’s dream, featuring:
Ample counter space and storage.

Custom-made cabinetry adds a touch of elegance, provides even more convenience.
With affordable housekeeping services readily available, you can spend less time on chores and more time enjoying your retirement.


Custom-Designed: Every detail, from the spacious bed to the ample wardrobe space, has been carefully considered to create a luxurious and functional space.
Vanity Area: A well-lit vanity with a large mirror ensures you can prepare for your day in style.
Huge closets and wardrobes with plenty of storage space
Massive Backdrop with makeup mirror and table with plenty of natural light.


Indulge in the ultimate pampering experience in your elegant bathroom, featuring:
Dual Sinks: His and hers sinks offer convenience and add a touch of luxury.
Soaking Tub: Relax and unwind in the spacious tub, complete with a safety handle for easy access.
Relax and unwind as you enjoy your courtyard garden
Open the screen window and have fresh air come into your bathtub. How nice is that?

Open-Air Shower:

The private bathroom offers a full-size shower for added convenience.
Guest Suite: Comfort and Convenience:Bali Luxury Retirement Villa Guest Bedroom
Your guests will feel right at home in the comfortable and well-appointed guest suite.
It also has a beautiful view of the garden court which allows lots of light for the makeup mirror and the full sized dressing mirror.
With its own private bathroom and ample wardrobe space, it’s the perfect place for friends and family to stay when they visit.
Bali Luxury Retirement Villa Guest Bedroom TV Backdrop
Lovely bathroom with shower.
This guest bedroom comes equipped with a slightly smaller bathroom but still with a loveless sink and full size shower and toilet.
Security and Peace of Mind:

Experience the luxury and comfort of our thoughtfully designed Bali Luxury Retirement Villa .
Contact us today to schedule a tour and discover the perfect place to call home in Bali.
With 27 years of experience building in Bali, we have handpicked this location to provide the perfect blend of convenience, tranquility, and access to essential amenities.
The Kasih Ibu Hospital, just a 5-minute drive away, provides excellent emergency care and a range of wellness programs for baby boomers.
Kasih Ibu Hospital Saba 5 Min Drive
For more specialized needs, the brand-new Bali International Hospital, a 20-minute drive, offers world-class medical services, including anti-aging treatments and specialized care.
Bali International Hospital 20 Min Drive

Plus, affordable housekeeping services allow you to spend your time enjoying retirement, not doing chores.

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Don’t miss out!
Only one Villa available at this time – Discounted by 5%
Experience the benefits of a prime location in Bali. Contact us today to learn more about our Bali Luxury Retirement Villas and start planning your dream retirement.
Bali Luxury Retirement Villas present a unique opportunity. Here, your retirement dreams and financial goals can intertwine.
Affordable Luxury:
Imagine daily massages, gourmet dining, and exciting adventures, all within your reach.
Family Haven: Your loved ones will be eager to visit you in paradise. No more worrying about expensive flights for family reunions – they’ll be booking their tickets as soon as they can!
Investment Potential: Bali’s real estate market is booming, especially for properties catering to retirees. With long-term lease options and strong rental demand, your villa can generate a steady income stream, adding to your financial security.
The Numbers Make Sense:
Starting at just 4.6 Miliar IDR (for other currencies exchange rates click here), our villas are a fraction of the cost of comparable properties in many Western countries.
Secure Long Term Leases Included:
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Interested in learning more about this unique opportunity? We prefer to discuss the details in private.
Please contact us to schedule a personalized consultation.

Estimated monthly rental incomes for similar villas at our currrent rental rates equal 20,000,000 Idr to 30 million Rupiah per month.
You don’t have to be a rocket scientist to figure out your villa can become a lucrative investment, allowing you to enjoy your retirement while building your wealth.
You may in fact want to purchase two. One for your retirement and one for strictly investment which can also be utilized from time to time to accommodate the multiple amount of children, grandchildren and friends that will want to come visit you in Bali which is currently the second most sought after destination in the world.
Live Your Dream, Grow Your Wealth:
Imagine a retirement where you can indulge in your passions, travel, and spend quality time with loved ones, all while enjoying a comfortable lifestyle and watching your investment flourish.
ONLY ONE PROPERTY AVAILABLE.
LIMITED AVAILABILITY –ACT NOW TO AVOID DISAPPOINTMENT:

We only have BLRV-A-1 available for sale at this moment.
Priced To Sell:
Discounted 5 % Until Oct 30 th. 2024.
Sales Price 4.48 Miliar
Live in the place the world is raving about!
Contact us today to learn more about this Great retirement opportunity
For English or Bahasa Indonesia call Azizah, a registered Notaris at +62 811-3864-993

“The owners of this company are the perfect combination of long-time international experience and in-depth subject-matter knowledge and relevant local expertise, networking, and the right licenses to run this business and advise their clients. The properties on offer are at prime locations with huge growth”

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